“The programme gave me greater insight into the characteristics of strong commercial leadership and the areas in which I can grow. It is very useful to understand the scientific basis behind a feeling.”
“Finally, someone teaching who knows the subject and clarifies things with plenty of practical examples. And who speaks his mind. Wonderful!”
“Professor Willem Verbeke gives you a completely different perspective on sales. I thought it was a fantastic day! A shame it was over so soon!”
“Professor Willem Verbeke shows vulnerability, which makes him credible. His statements are firmly grounded. I do not always agree with him, but that gives us plenty to discuss!”
“A unique experience for everyone working in commerce. Learning to look at everyday patterns on a new level.”
“An inspiring day in which Professor Willem Verbeke brings neuroscience and commercial leadership together in a thought-provoking way.”